Logo

The Zurich logo is the visual foundation of the entire Zurich brand. With refreshed colors, our logo stands in tradition with added warmth and optimism. We use our logo proudly to mark all our words and actions.

Specifications

Anatomy

Smiling Z
Zurich Word mark

Variants

Vertical

Size: 116x39px (Can be scaled to your needs)
Mostly used for longer vertical content assets

Horizontal

Size: 121x60 Px (Can be scaled to your needs)
The Horizontal Logo is mostly placed in website headers and Apps.

Styling

The Zurich Logo is available in Zurich Blue and Zurich White.

For brand consistency, the Zurich Mark maintains the strongest brand presence and clear visibility when displayed in Zurich Blue.

Color: Only use Zurich Blue and Zurich White for the Logo.

Color: Don't use other colors than Zurich Blue and Zurich White for the Logo.

Behavior

Positioning

The logo is oriented in two different ways to help make the best use of the space available.

The horizontal logo is ideal for placements with plenty of horizontal space. It is mostly used for headers, apps or social media.

The logo can be on the right or left side of a header navigation on desktop or tablet devices. On mobile devices and apps the logo can be left, middle or right aligned.

The vertical logo suits placements where space is limited particularly narrower formats. It is, for example, used for online media and Apps.